It is a print media planning optimizer which combine and link variables of different sources, among them is the General Media Analysis (EGM). With this application we can make strategic recommendations based not only in the audience nor the affinity of each title is based also in more qualitatives variables such as the fidelity or the buying frequency of each issue, and always looking for the best profitablity for our clients.
The application stars from the categorization of the different titles regarding its content and links each individual behaviour of each title of the category respect from the group that it belongs. With a model of all variables that take part into the analysis the application stablsih four levels of relevance by title that allow us to stablish the level of presence in each title of the plan (continuity, alert or complementary).
Finally, TATLER, includes all data regarding to the profitability of each vehicle which allows to optimize all our clients print campaigns.
|
 |
