The Spanish Toy Manufacturers Assotiation will develop its new campaign beside EQUMEDIA. The new campaign will be aimed to improve the toy value with the claim "have time to play". It will have an own website www.daletiempoaljuego.com. The campign is a long term strategic action that started last june with a tactical campaign.
AEFJ, founded in 1967, is the unique organization that brings toguether all toy sector companies in Spain, and also collaborates with the Foreign Commerce Boureau. Its main porpuse is to give support to the companies with a wide range of services such as promotion, relations with the Public Administration, Consumers Organizations, Sectorial and International Organizations, security regularization, marketing and spanish toy image, fairs,..etc |
 |
