Palacios Alimentación, market leader in chorizo, comes back with a campaign that will take place in regional basis only in TV. Its main objective is to reinforce the values of tradition, taste and quality joined to the Palacios Chorizo under the claim "Leader in getting your family together"
The slogan hightlights the consume moments and the tradition as the base of the family meeting, reinforcing the household consumption and trying to connect with youngest target segment with a spot which links directly with the new ways of communication and also, the changes that bring into the family relantionships
The responsibles for the account from Palacios are the Marketing Manager Cristina Palacios and the Group Comercial and Marketing Director, Luis A. Trevilla and in Equmedia David Izquierdo as Planning Manager and Paz Grande and Laura Granados as Supervisor and Planner respectively.
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