EQUMEDIA, Zertem Group Media Agency, has presented its new estrategic planning tool, QPlanner, which improves the planning process thanks to the integration of all media, not only TV, and incorporation of econometric model will allow a more acurate simulation.
QPlanner has three moduls: Clasification, Planification and Discrimination wich allows a deep knowledge of the brand media behaviour and to estimate an acurate ROI of every campaign.
