EQUMEDIA launches new GENERALI campaign starred by Calleja.
In Equmedia, media agency, we have develpe a Multimedia Campaign starred by the famous presenter Jesús Calleja, who represents the GENERALI values. Tha campaign takes place in TV, Radio and Digital Media. The launch had also brand days, facebook apps and quizs, and the special sponsorship of Calleja's show in Cuatro TV. Main objectives of the campaign are to increase brand awareness and to express brand values.
