NEWSROOM
QPLANNER the new tool of EQUMEDIA media agency
15/03/2012
EQUMEDIA, Zertem Group Media Agency, has presented its new estrategic planning tool, QPlanner, which improves the planning process thanks to the integration of all media, not only TV, and incorporation of econometric model will allow a more acurate simulation. QPlanner has three moduls: Clasification, Planification and Discrimination wich allows a deep knowledge of the brand media behaviour and to estimate an acurat ...
EQUMEDIA last christmas wish dancing Swing
13/01/2012
Equmedia decided to wish last Christmas dancing Swing throug a LipDup starred by the whole company. The video wash shot last december with a spirit of innovate, surprise, and to enjoy spirit. The clip has been watched more than 1700 times after the sending of the christmas greeting mail to our own clients and to the advertising market. You can watch HERE
2/11/2011
It is a print media planning optimizer which combine and link variables of different sources, among them is the General Media Analysis (EGM). With this application we can make strategic recommendations based not only in the audience nor the affinity of each title is based also in more qualitatives variables such as the fidelity or the buying frequency of each issue, and always looking for the best profitablity for ou ...
Palacios Alimentación comes back to the advertising batterfield by Equmedia's hand
11/10/2011
Palacios Alimentación, market leader in chorizo, comes back with a campaign that will take place in regional basis only in TV. Its main objective is to reinforce the values of tradition, taste and quality joined to the Palacios Chorizo under the claim "Leader in getting your family together" The slogan hightlights the consume moments and the tradition as the base of the family meeting, reinforcing the household c ...
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